GoBoat.id
2023
Bali, Indonesia
- Brand Identity
- Booking Platform
- Advertising
Navigating a New Horizon
Milestones often mark the perfect opportunity to redefine direction. As GoBoat.id set its sights on expanding its presence across Indonesia and beyond, they turned to Sicapo to shape their brand essence for a more ambitious future.
A redefined brand philosophy—“We believe in seamless journeys because they bring people closer to the beauty of connection and exploration”—became the cornerstone of this transformation. This philosophy informed every aspect of the revitalization, from a bold new identity to an intuitive booking platform that simplifies travel planning while enhancing the user experience.
The new identity celebrates GoBoat.id’s commitment to exploration and connection, blending a modern aesthetic with timeless simplicity. Paired with the state-of-the-art booking platform, this holistic approach ensures consistent brand recognition while enabling effortless engagement with customers, whether they’re planning their next adventure or discovering GoBoat.id for the first time.
