Cedar Agave
2024

• Brand Identity

Blending Heritage with Modern Flavor

Great brands thrive on stories that resonate deeply. As Cedar Agave prepared to share its rich culinary fusion of Lebanese and Mexican traditions with the world, Sicapo stepped in to craft a brand identity that would reflect its unique essence and bold vision.

A brand philosophy—“Where heritage meets innovation to create unforgettable flavors”—became the foundation of this transformation. It shaped every detail of Cedar Agave’s new identity, from its geometric logo inspired by the cedar tree and agave plant, to its earthy yet vibrant color palette that reflects the warmth of its cuisines.

The revitalized identity is seamlessly integrated across every touchpoint, including a collection of elegant menus, stylish takeout packaging, and digital assets that engage audiences with a cohesive, inviting aesthetic. This comprehensive approach ensures that every interaction with Cedar Agave tells the story of its cultural fusion, inviting guests to experience a culinary journey like no other.